rjleaman

It all started when Amrit Hal­lan asked on Twit­ter: “Won­der­ing what key­words should a con­tent writer or online copy­writer must tar­get. Any ideas?” We began tweet­ing back-​​and-​​forth in an effort to help him about his key­word selec­tion for his niche.

He told me that his key­words are pulling in very lit­tle traf­fic. A con­ver­sa­tion and a series of tips ensued, where, in short, I told him to tar­get bet­ter key­words — because the ones he chose may not be on his tar­get market’s radar.

The prob­lem, I gath­ered, is that he was bet­ting on words revolv­ing around his services.

My think­ing is, peo­ple don’t look for solu­tions by typ­ing them into search engines. They are likely look­ing for solu­tions by typ­ing in the prob­lem, or symp­tom, instead.